And then there's Assi Cohen, who has recently started to convince television viewers and newspaper readers that the International Bank is in their best interest. Mudi Bar-On, who is promoting Bank Discount for the sixth successive season, is fortunate in having good script writers, but his sense of authenticity could be misinterpreted as a con job by fans who believe the message in the commercial, simply because Bar-On is the star. Gadi Sukenik's colleagues were reportedly angry that he did not immediately suspend himself when he began negotiating with Leumi Mortgage Bank to head its advertising campaign. Yair Lapid has been promoting Bank Hapoalim for quite some time - which is not entirely ethical, considering that he's also a journalist. CEOs of the two companies Iris Barel and Amos Shapira invited clients to a launch of their new project with Shapira explaining that although Cellcom is a heavy supporter of the local music industry, it wants to get involved with culture on a larger scale and books were naturally the next step.ĪDVERTISING A bank has become a big thing with people in the communications and entertainment industries, and it's causing a certain amount of confusion among their fans who are having trouble sorting out the difference between advertising hype and reality. This time around Steimatzky is conducting a marketing campaign with Cellcom. STEIMATZKY'S NEW policy since its take-over by Markstone, is to enter into strategic alliances with other companies for joint promotion campaigns. This way, he inadvertently persuaded more people to join in the fun. He could have just as easily imposed a fine and said nothing. Although it was certainly not his intention to generate greater interest in the count-down event of the wee small hours between Friday night and Saturday morning, that's exactly what he did by making a hullabaloo out of the issue. INDUSTRY AND Trade Minister Eli Yishai should have remembered an old Biblical lesson that forbidden fruit tastes sweetest when he warned the Steimatzky chain that desecrating the Sabbath for the release and sale of the latest and last book in the Harry Potter series would meet with heavy penalties. NOTE! Consider delaying until first div on page If (slot) slot.addService(googletag.pubads()) (function (a, d, o, r, i, c, u, p, w, m)
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